January 13, 2011 - Crescent's Board of Trustees last week approved changing the company name to Crescent Health Solutions.

The change will be effective immediately and is designed to more accurately reflect the broad scope of the company's fully integrated employer health plan services.

“The provider network is still a vital part of our business, but the name Crescent Preferred Provider Organization no longer accurately reflects the scope of services we offer,” commented company CEO, Myrna Harris. “Since we added claims administration, health management, pharmacy benefit management, data analytics, and health risk assessments, we have become a fully-integrated solutions provider. We needed a name that reflects what we have to offer.”

Crescent will retain the familiar logo, and the company's legal name will remain Crescent Preferred Provider Organization, Inc., but will now be doing business under the new name Crescent Health Solutions. Along with the new name, the company will also be announcing a series of new collaborative partnerships in the coming weeks.

Please contact Crescent at (800) 707-7726 for more details. The media release is available here.